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About Keith Robbins

Keith Robbins

Let's Ignite Your Growth in PCB and EMS

 For over 46 years, I've been in the trenches with PCB and EMS companies, helping them not just survive, but truly thrive. My passion is simple: developing and executing growth strategies that genuinely move the needle. Think of me as your seasoned guide, bringing hands-on experience and continuous involvement to your operations.

 

 

Unlocking Your Sales Potential

I've spent decades crafting tools and systems that get results from sales teams. My approach is all about keeping your key selling resources laser-focused on generating new revenue. When I'm on board, there's no room for losing sight of identifying and reaching those fresh, prospective customers. I'll personally guide your team in the field, helping them navigate a specific series of steps that consistently lead to signed purchase orders. And here's the kicker: at least once a month, I roll up my sleeves and conduct performance reviews with your sales team and managers. We'll tackle obstacles head-on, ensuring everyone stays locked in on reaching those crucial quoting and booking stages. We'll even generate action items for both sales and operations to ensure seamless execution. The proof is in the pudding: my clients consistently see 20% or more of their bookings coming from brand-new, targeted accounts. Imagine what that could do for your bottom line!
Robotic pick and place in automated PCB manufacture

Building Your Dream Sales Team

Need to expand your sales force? I can help you identify, qualify, and even pre-sell manufacturers' reps and direct sales personnel to join your team. I've spent years recruiting, training, and managing salespeople, and I've got a vast network of hundreds of experienced PCB salespeople ready to consider your opportunity. Let me do the heavy lifting to find the perfect fit for you.

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My Journey

Keith shaking hands with client

 

President and Owner, Keith Robbins Consulting August 2006 - present | Savannah, GA

 

 

VP Sales and Marketing: Photocircuits Corp, October 1979 - August 2006 (26 years, 11 months) | Long Island, NY; Peachtree City, GA

During my time at Photocircuits, I had the privilege of hiring, training, and managing the sales organization that helped us grow from $17MM in 1980 to a remarkable $420MM. I developed and managed all the systems and procedures for customer service, technical service, and sales and marketing. A particular highlight was spearheading New Business Development, which added an impressive $80MM in new business between 1996 and 2006.

Director, International Sales and Marketing: Winchester, April 1977 - October 1979 (2 years, 7 months)

I was responsible for Sales and Marketing of Winchester firearms and ammunition across Europe, Latin America, and the Caribbean. I managed direct sales and distributors, and directed all marketing efforts, including direct mail, advertising, and premium programs.

Captain, United States Air Force, 1964 - 1968

My service included tours in Saigon, Vietnam, and Wright-Patterson Air Force Base, Ohio.

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My Education

The Ohio State University MSc, Operations Research/Systems Engineering (1968 - 1969)

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My master's thesis focused on an experimental Heads-Up Display for automotive applications. Back in 1969, this was pure R&D! My proposition was that it would significantly reduce reaction time, helping to prevent accidents. Today, of course, this technology is a common feature in high-end cars.

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United States Air Force Academy BS, Engineering (1960 - 1964)

 

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Ready to chat about how my experience can directly benefit your business? Email me at keith@keithrobbinsconsulting.com or call me at +1 404.593.8089

Keith Robbins Consulting
10 Driftwood Court
PO Box 2972
Tybee Island, GA 31328
Phone: +1 404.593.8089
Email: keith@keithrobbinsconsulting.com
Website: https://keithrobbinsconsulting.com

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